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Serious About Selling Your House? 5 Steps to Make It the Best on the Block

While we all want to be good neighbors, when it comes to selling a property, it boils down to being ahead of them. So, how do you outshine them when you think I want to sell my house?

The first thing that you should do when you sell a home in Denver is to work out a marketing strategy that will keep you ahead of the competition amongst comparable homes for sale in the same location. Your sale plan should appeal to potential buyers and take the property off the market fast.

We have compiled a five-step marketing approach that will get your listing noticed by buyers and fetch a higher price than your neighbors. You’ll love our approach. Before you head down to read the article, please take a moment to enjoy the video about, How to Get the Most Money For Your Colorado Home Sale!

How to Get the Most Money for Your Colorado Home Sale [BLOG]

 

STEP 1: Stage Your Home to Show Its Full Potential

The best way to sell a house fast is to first prepare it for the market. Your house should appeal to and capture the attention of potential buyers as soon as they walk in through the door for showings. It is not enough to simply declutter and clean the house or mow the lawn and tidy the yard, you should go the extra mile and add modern finishes.

The modern buyer is a very discerning lot and you must take home staging very seriously. When buyers visualize living in your home, the thought should be attractive to them.

So, what is staging? Broadly speaking it is the activity that prepares your home for the market to draw potential buyers quickly. Staging highlights the strengths of your house and minimizes any deficiencies it might have.

As said earlier, the purpose is to make buyers like the idea of living in that space in the future. Just rearrange the furniture to give the illusion of more space, remove heavy curtains to brighten up the room, or keep fresh flowers in the vases. These minor things should be done to help the borrowers make up their minds to your benefit.      

Some sellers choose to hire a professional home stager, who has specialized training and experience, to maximize the appeal of their home to the largest number of potential buyers. Others may opt to do it themselves, using guidance from their agent.

Home staging is one of the hottest trends in real estate—because it works! According to the Real Estate Staging Association, homes that are professionally staged spend 73% less time on the market.

We can help you determine the appropriate budget and effort required to push your home ahead of the competition in your neighborhood. The good news is, an investment in staging pays off. A 2018 survey found that 85% of staged homes sold for 6-25% more than their un-staged neighbors’ homes.2

STEP 2: Draw Buyers in with High-Quality Listing Photos

I want to sell my house might be your goal but what have you done about it? What are the steps taken by you to create a good first impression and draw in potential buyers?

Basically, before visiting your house, most buyers get a general impression of what to expect, the furniture, fixtures, and appliances installed, and the general state of the house. This is through the photographs of the listing. In fact, 87% of buyers find photos “very useful” in their home search.3 Poor-quality or amateur-looking listing photos could keep buyers from ever stepping through your door. 

The latest innovation is to post drone shots of the house so that buyers also get a bird’s eye view of your home and the surrounding spaces. 

Since good photography plays such an important role in getting your property noticed, we only work with the top local professionals to photograph our listings. But we don’t just rely on their photography skills when it comes to showcasing your home.

We go the extra mile to ensure your listing photos showcase the true essence of your home. We’re always on site during the photo shoot to help the photographer capture the best angles and lighting, and to let them know about unique or compelling selling features that they should photograph. The extra effort pays off in the end. In fact, listings with high-quality photography sell 32% faster than the competition … and often for more money!4

STEP 3: Price It Properly From the Start

The best way to sell a house is to price it correctly as per market trends from the start. True, as a seller you might be tempted to set a high price to get the maximum returns. But then, this might price you out of the market and your precious piece of real estate might remain unsold for months. This is not due to any deficiency of your house but because you have got your marketing strategy wrong.

When potential buyers shop for homes, they have a budget in mind and look for homes within a price band. If other sellers of comparable houses set competitive prices, you will not draw buyers and will ultimately be forced to lower the price of your home. In the meantime, precious time would be lost. When you sell a home in Denver, price it right from the start.   

Alternatively, if you price your home aggressively, it can be among the nicest homes that buyers have seen within their budget. This can lead to emotionally-attached buyers, who are often willing to pay a premium or settle for fewer seller concessions. And in certain markets, it can lead to a multiple-offer situation, or bidding war. The end result? More money in your pocket.

We can help you determine the ideal listing price for your home in the current market. Pricing it properly in the beginning is the best way to ensure a fast and profitable sale.

STEP 4: Put on a Good Show at Each Showing

After you start getting interest from buyers who want to schedule a visit, it is time to get your home in order. This means getting it ready for buyers even at short notice. Do not set restrictions on the showing schedule as it can put off buyers who will then go on to the next listing. Hence it is advisable to keep your home showing-ready from the time you list it. A missed showing is a missed opportunity to sell your home in Denver.  

Part of making your home available means keeping it relatively show-ready as long as it’s on the market. Most of us don’t live picture-perfect lives, and our homes reflect the day-to-day reality of our busy (and sometimes messy) families. But a little extra effort spent keeping your home clean, fresh-smelling, and ready for buyers will help it sell faster … which means you can get back to your regular routine as quickly as possible!

STEP 5: Use a Proven Promotion Plan

Most agents are still marketing their listings like they did 20 years ago … put a sign in the yard, put the listing in the MLS, and pray that it sells. Yet, we know that 93% of buyers search for real estate listings online.3 

That’s why we invest in the latest training and technology—to ensure your listing appears in the places where buyers are most likely to look. Our dual-level promotion strategy includes both pre-launch activities designed to seed the marketplace and post-listing activities to ensure your home stays top-of-mind with potential buyers. 

By utilizing online and social marketing platforms to connect with consumers and offline channels to connect with local real estate agents, your property gets maximum exposure to prospective buyers.

LET’S GET MOVING

Are you thinking about listing your home? Get a head start on your competition! Contact us for a copy of our Home Seller’s Guide, which offers a complete guide to the home selling process. Or call us to schedule a free no-commitment consultation. We’d love to put together a custom plan to maximize the sales potential of your property!

Sources:

  1. Real Estate Staging Association – https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548
  2. Home Staging Resources –
    https://www.homestagingresources.com/2018-home-staging-statistics/
  3. National Association of Realtors –
    https://www.nar.realtor/sites/default/files/documents/2018-real-estate-in-a-digital-world-12-12-2018.pdf
  4. RIS Media –
    https://rismedia.com/2018/12/12/shocking-stats-importance-photography-real-estate/
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