Property Marketing Plan

Our Objectives

Our main goal for marketing your home for sale is to connect you to the right buyer in Denver. To ensure this goal, we start with a marketing plan to sell a house which primarily focuses on the following areas:

• The property sale process should fetch you a price that meets or exceeds the market value
• Make sure that the sale matches your preferred timeline.  

MARKETING STRATEGIES FOR SELLING A HOME

• Audience
• Positioning
• Calls to Action
• Metrics
• Marketing
• Distribution
• Schedule

Contact Us and let’s strategize to get your home listed for sale!!

Audience

The target audience for marketing a house for sale in Denver is potential buyers searching for homes in the city. To advertise a house for sale we use several tools like photos, possibly videos, and detailed information about the house that highlights its features and value. These details will help potential buyers decide if your house aligns with their requirements of price range, size, location, and particular lifestyle. If all goes well, they will indicate their interest. 

Positioning

The best way to advertise a house for sale is to position the message in a way that makes it stand out from the market competition. Buyers are always evaluating your home for sale against others and the marketing plan should make it stand out from the crowd.

To develop the positioning that brings in more interest for your home, there are three steps we follow as part of marketing a property for sale.

• Assessing the features that are special to the house and highlighting them to potential buyers.
• Checking buyer’s preferences and linking the features to the current trends. 
• Working out a marketing plan to sell a house that connects to the specific values offered by the property.

Calls to Action

Capture the attention of potential buyers throughout their journey of finding a new home by strategically guiding them with customized Calls to Action that cater to their level of interest. Incorporate the following CTAs into your home marketing strategies:

• Schedule a Tour: Allow interested individuals to schedule a specific date and time for a personalized home tour, demonstrating a strong intent to purchase. Consider utilizing variations such as “See This Home.”
• Ask a Question: Enable prospects to inquire about the property by completing a form, sending a message, or reaching out directly. This shows a high level of interest, often resulting in a scheduled home tour.
• Learn More: Offer potential buyers the chance to access additional details about the property through form submissions, messages, or phone calls. This interaction signifies a genuine interest, typically progressing to a scheduled home tour.

Metrics

We implement innovative strategies for marketing a home for sale to analyze and enhance outcomes throughout the campaign process. During the process of selling your home, the following key performance indicators (KPIs) are continually tracked by us.

• Number of Listing Ads Views
• Number of Landing Page Views
• Number of Listing Inquiries
• Number of Showings

Marketing

Regardless of whether it is first-time home buyer marketing or buyers who have been through the process many times, we offer specialized services. These include enhancing your home’s marketing campaign with our full suite of creative services that are tailored specifically for properties in Denver, CO. Our team will craft compelling content for marketing a house for sale to showcase your home’s unique features and attract potential buyers. Let us elevate your listing with captivating visuals and persuasive messaging to stand out in the competitive real estate market.

• Professional Photography
• Full Property Tour Video
• Highlight-Feature Social Posts
• Marketing Narratives Written for Landing Pages, MLS & Syndication
• Featured Property Landing Page
• Facebook Creative (Copy, Design & Video)
• Instagram Creative (Copy, Design & Video)
• YouTube Creative (Copy & Video)
• Mobile-friendly Creative

Distribution

Your home may be marketed on the following platforms:

Schedule

Wondering how to advertise my house for sale? We have you covered.

Depending on the circumstances and available creative options, we typically follow the schedule given below to initiate the property sales process.

This is a SAMPLE only and the actual marketing plan to sell a house is based on specific trending market factors that attract potential buyers for your property in Denver.

ONGOING

– YouTube Ad Campaign targeting active real estate searchers

– Facebook Ad Campaign reaching out to individuals interested in real estate

– Instagram Ad Campaign engaging with real estate enthusiasts

– Google Display Ads directed at active real estate searchers

– New Listing Email Announcement sent to our email list

– Listing Posted in Multiple Listing Service (MLS)

– Listing Syndicated to Popular Home Search Sites

ONCE AT THE START

– Sign Posted in Front Yard of the property

– Property Landing Page Published on our Website

– Property Tour Video Added to our YouTube Channel

– Postcard Mail Drop to the targeted audience

– Agent Door Knocking with Printed Flyer distribution

WEEKLY

– Photos & Videos Posted on our Facebook Business Page

– Photos & Videos Shared on our Instagram Business Account

– Regular Metrics Evaluation & Campaign Adjustments

MONTHLY

– Open House Campaign & Event organized for potential buyers

– Agent Feedback Report compiled from Buyer Tours

– Postcard Mail Drop to reach out to targeted audience

– Agent Door Knocking with Printed Flyer distribution

Selling Your Denver House Can Be A Quick And Simple Process

Just Livin’ Realty Group is one of the most trusted real estate brokers in the Denver, CO area, and our whole mission is to help make the home buying or selling process easier for you while keeping more of your hard-earned equity in your pocket.

From start to finish of the process of selling your home, we take care of everything so you can live your life while we worry about the details.

What Price Can You Sell Your Area House For In This Market?